ART DIRECTOR
Thimbleberries, a worldwide leader in the independent quilt and craft industry, retained my services to act as Art Director to the 20 year old company. This exciting opportunity allowed me to utilize my creativity to bring freshness to the established brand and utilize the extensive collection of artwork to expand product offerings beyond their core business of quilt pattern writing and fabric design into relevant categories. Over the three and a half years that Thimbleberries was a client, I collaborated with owner Lynette Jensen, her team and outside partners to create brand consistency, build a strong on-line retail presence with marketing support, design new fabric concepts and collections, develop licensing opportunities and increase brand awareness.